A fresh coat of paint can do more than just change a colour. It can increase your property’s value, create a welcoming space, and even influence buyers’ emotions. Decorating isn’t just about aesthetics. It’s a strategic move.
So, if you’re thinking of selling, renting, or simply upgrading, ask yourself: What message does my home send right now?
Why Does Painting and Decorating Matter?
Buyers and renters form opinions in seconds. First impressions count. A shabby wall or tired colour scheme can drive down interest—and price.
- A 2023 survey by Rated People found that 43% of UK homeowners said a newly decorated home positively influenced their decision to buy.
- Rightmove data shows that freshly painted homes often sell faster than those needing work.
- Small cosmetic improvements can boost a property’s value by up to 10%.
What Paint Colours Actually Add Value?
Colour isn’t just taste—it’s psychology.
Exterior:
- Neutral shades like off-white, stone, and grey appeal to the widest market.
- Avoid bold colours. A bright blue front door might be your style, but it’s not everyone’s.
- Fresh paint on the front door and window trims boosts kerb appeal instantly.
Interior:
- Light greys, creams, and soft whites make rooms feel bigger and brighter.
- Muted greens and blues in kitchens and bathrooms suggest cleanliness and calm.
- Avoid dark or trendy shades in key rooms—they can make spaces feel smaller and divisive.
Ask yourself: Would a buyer walk in and see your home as a blank canvas?
Focus on High-Impact Areas
You don’t need to repaint every wall. Target key spaces.
Hallways
- It’s the first area people see. Scuffed skirting or dirty walls = bad start.
- Light tones open up the space.
Living Room
- A freshly painted feature wall can add style without overwhelming.
- Neutral tones make it easier for buyers to imagine their own furniture.
Kitchen
- Repaint cupboard doors if a full remodel is out of budget.
- Soft matte finishes feel modern and clean.
Bathroom
- Mould-resistant paint is a must.
- Pale blues and soft greys promote a spa-like atmosphere.
Bedroom
- Aim for calm, relaxing colours. Think gentle sage or light taupe.
- Bold wallpaper? Keep it to one wall, or skip it.
How to Decorate on a Budget (and Still Add Value)
Decorating doesn’t have to cost a fortune to make a difference.
- DIY where possible. A day spent painting can save hundreds in labour.
- Use tester pots. Always try before committing.
- Repaint woodwork. Glossy white skirting boards and doors lift a room instantly.
- Freshen ceilings. Dingy ceilings age a home.
- Update handles and fixtures. New cupboard handles and modern light fittings work wonders.
Would you believe many homes gain more from a £200 paint job than a £2000 renovation?
Common Mistakes That Devalue Instead of Add
Yes, bad decorating choices can backfire.
- Using cheap paint. It shows. And it peels.
- Skipping prep. Filling holes and sanding is boring but essential.
- Too much personal taste. Leopard print wallpaper isn’t a selling point.
- Ignoring lighting. A beautifully painted room still needs good light.
- Overdoing it. Less really is more.
Don’t Forget the Exterior
People judge books by covers. Homes too.
- Paint fences, gates, and garden walls. Peeling paint gives a neglected feel.
- Repaint the front door in a tasteful colour. Navy blue, charcoal, or sage are top choices.
- Clean the gutters, wash windows, and tidy the garden—all part of the decorating impression.
If you were driving past, would your house make you want to stop?
Should You Hire a Professional?
If you’re tight on time or precision isn’t your thing, hiring a professional painter and decorator can be worth it.
Benefits:
- Cleaner finish
- Faster results
- Expert advice on colour and technique
Tips:
- Always check reviews and insurance.
- Get three quotes.
- Ask to see past work.
If the goal is to increase value, shoddy work will cost you more in the end.
Real-Life Case StudiesExample 1: Two-Bed Terrace in Leeds
- Owner spent £800 repainting walls in light grey and off-white.
- Replaced old handles and lights.
- Home valuation increased by £7,500.
Example 2: Flat in London Zone 3
- Landlord repainted kitchen cupboards, used peel-and-stick splashbacks.
- Repainted hallway and replaced bathroom mirror.
- Let within 4 days, at 8% higher rent.
Small changes, big results.
Final Thoughts: A Paintbrush Is a Power Tool
Painting and decorating offer one of the highest returns on investment in home improvement. They’re cost-effective, impactful, and accessible. But only if done thoughtfully.
Before picking up the roller, ask:
- What colours will add the most light and space?
- Which rooms make the strongest first impression?
- Will this appeal to the widest audience?
The right answers could mean a quicker sale, higher price, or a more beautiful place to call home.
Because in the property game, presentation is everything. And paint? It speaks volumes.