Artificial intelligence (AI) is making waves in the media these days. But what does it all mean, really? It’s like having a fast car – it can get laborious work done quickly but just like driving a car, you need a license, or else, you’ll crash. Many folks and companies are hopping on the AI bandwagon to speed things up, but they often don’t know how to use it effectively.
AI is currently doing just about everything, especially when writing and creating good written information. This is causing some headaches for schools and anyone who puts words on paper. Google claims it’s OK with AI, but we believe that AI will be used as a lazy choice and will trigger a Google backlash when used in large amounts. (several case studies have shown this already)
When AI goes off the rails, it creates content that doesn’t make sense, misleads, or is just plain wrong, breaking the rules of a good user experience. So, it should be used in moderation, with a human touch to make it real.
So, what are the future predictions for AI? Some say it’s going to take jobs away from people but remember, many said the same thing about computers, and now we have more jobs than ever. The trick is to roll with the changes and upskill yourself. Sure, AI might replace some basic jobs, but there’ll always be a need for writers who put together good reader focused information.
You might think AI is all shiny and new, but the truth is, that similar software has been around for years. It’s just now that it’s in the spotlight, and user-friendly tools have made it obvious. Humans are pretty adaptable; they’ll figure out how to deal with it. AI does speed up routine tasks and leaves more room for creative thinking, but it’s got its challenges, especially in areas like graphic design and copyright. AI can recreate anything, which can raise some big copyright issues. We’ll need laws to catch up with this new world, but it won’t be easy.
So, what’s AI capable of right now? Well, it’s a writer, for sure. It’s great at putting together long and complex articles. New tools are cropping up to help it condense big texts into summary documents. Some specialists are putting forward the idea of having some deliberate errors to prove it to be “human”. Government leaders and big corporations are trying to figure out how to keep AI in check, but with the tech landscape evolving faster and new tools releasing every, its going to be hard.
Like most technology, a few leaders will rise to the top to power the back end of other tools. If I were to make a prediction, government agencies would look to enforce laws against what can and can’t be done from a systematic perspective at the source of tools being created.
There are tons of AI tools out there, but will they take over the world? Not just yet.
Dave Beachen is the founder of Flow Marketing, A Digital Marketing Agency based in Auckland that also runs Google Ads Management with a team of 10 experienced strategists.
Flow Marketing has developed a style of marketing that works extremely well for businesses with a Customer Lifetime Value (CLV) of $1000
