We’ve previously discussed on this blog how to enhance your business using WhatsApp Business and also how to conduct effective sales through WhatsApp. The Meta messaging platform holds immense importance in today’s world, and that’s why we’re presenting you with another idea on how you can leverage it to streamline your communication with your audience.
In an increasingly digital landscape, direct and immediate interaction with customers has never been more crucial. Today’s consumers expect companies to respond promptly to their inquiries and efficiently resolve their issues.
In this context, integrating a floating WhatsApp button on your website can prove to be a powerful solution to elevate the user experience and boost your conversion rates. Even if you don’t have a website, fret not, because we’ll also show you how to obtain your own floating WhatsApp button on Linklist.
What is a floating WhatsApp button? A floating WhatsApp button is an interactive feature integrated into a website, remaining visible and accessible across all pages and sections. When a user clicks on it, a screen pops up to initiate a conversation, and subsequently, they are automatically directed to a WhatsApp chat with your company.
The aim is to streamline direct communication between the customer and your business, simplifying the communication process.
Why opt for a floating WhatsApp button? Incorporating a floating WhatsApp button into your website can yield various benefits, particularly concerning user experience and the efficiency of your customer support strategy. Below, we highlight some of the key advantages.
- Instant Accessibility This button enables website visitors to get in touch with you or your customer support team instantly, eliminating the need for them to hunt for contact details elsewhere on the site.
- Enhanced Communication WhatsApp is an instant messaging platform, making real-time communication between you and your customers seamless. This can expedite issue resolution or addressing questions, given that the use of this app is almost ubiquitous among smartphone users.
- Augmented Customer Engagement By simplifying communication between the customer and your business, it’s more likely that customers will engage, ask questions, seek support, or even make a purchase.
Your company can utilize this opportunity to showcase your product with greater detail (photos and videos), something that would be impractical in a phone conversation.
- Personalized Assistance Through WhatsApp, you can offer more personalized and dedicated customer support, a feature highly valued and prioritized by many customers.
- User Convenience The floating WhatsApp button eliminates the need for customers to copy the phone number, save it in their contacts, and open the WhatsApp app to initiate a conversation. With just one or two clicks, the conversation can begin.
- Increased Conversions As a result of the advantages mentioned above, it’s likely that you’ll observe an uptick in conversions on your website, whether in terms of sales, sign-ups, material downloads, or other conversions relevant to your business.
It’s important to bear in mind that the effective use of the floating WhatsApp button relies on having someone available to respond to messages promptly and effectively. Ignoring messages or delaying responses can have a counterproductive impact.
How to integrate a floating WhatsApp button on your website? There are multiple methods for adding a floating WhatsApp button to your website, depending on the platform you’re using. In most cases, you can employ a plugin or insert a small section of code into your website’s HTML.
In essence, the steps are as follows:
- Procure the phone number that will be designated for WhatsApp. This will serve as the phone number linked to your WhatsApp business account.
- Select a suitable plugin for your website platform or obtain custom code.
- Configure the plugin or insert the code into your website. Ensure that the WhatsApp phone number is accurate.
- Personalize the automated message that visitors will receive upon clicking the button or leave it blank if preferred.
- Test the button to verify its proper functionality.
How to utilize a floating WhatsApp button without having your own website? By creating your Linklist page, you can effortlessly and conveniently add a floating WhatsApp button. The added advantage is that you can include up to four WhatsApp contacts. When multiple individuals are available for customer support or sales, this significantly streamlines your business operations and enhances the customer’s experience. 🙂
To learn how to create and configure this WhatsApp button on your Linklist page, refer to the step-by-step guide in this article!
It’s imperative to adopt strategies that simplify interaction with customers on any communication channel your brand chooses to embrace. The incorporation of a floating WhatsApp button on your website — or on your Linklist — is one of these strategies. It has the potential to significantly enhance the user experience, amplify your conversion rates, and refine your customer communication.
So, don’t miss out on the chance to enrich your online presence with this interactive and practical tool. By doing so, you’ll be taking a step forward in improving your customer communication and, consequently, fostering the growth of your business.
Did you know that you can try Linklist for free? Explore all features, sign up, and discover a variety of ways to promote everything about your business all in one place.