As time moves on, the essence of digital marketing remains the same, which is to attract, engage, and retain its audience in terms of quantity and quality. Any digital marketing agency fully understands this goal to reach out to a wider market and in fact, modern advances in technology are making it possible to optimize strategies for effective marketing.
However, as times change, so do methods and applications. A marketing strategy that worked a couple of decades back, will surely not be as effective today. All digital marketing agencies would surely agree that innovation and technology will always demand change on the playing field.
Today, customer experience is getting the attention it so deserves, with a majority (84%) of companies seeing it as a higher priority than it did two to three years ago. With new opportunities and trends coming out, business owners look to the best digital marketing firms that can implement tech-enabled methods and processes throughout the entire customer journey.
Here are some of the current marketing trends that you shouldn’t dare miss.
The power of automation
Marketing automation apps cover all applications and software capable of promoting businesses on their own, such as automated email marketing software, automated tweets and feeds poster, just to name a few.
However, monitoring it is still an essential step to ensure that the engagement and responses received on efforts of marketing automation software drives the expected results.
In today’s rapidly-changing digital marketing world, marketing automation has been standing out at the top of results-driven marketing strategies.
Sadly, not many businesses are aware of this and only get to realize it too late.
Mobile-optimized marketing strategy
Let the numbers speak for themselves. A recent survey of B2B marketers revealed that more than 90% of them optimize their content for mobile devices.
Why is that? According to recent statistics, there are more than 1.8 billion users who access the web regularly from their mobile devices.
In the US alone, there are 125 million consumers who own smartphones and 50 million own tablet devices.
Currently, 62% of smartphone users have purchased online using only their mobile devices and 80% of consumers used a mobile phone within the premises of bricks and mortar store to either look up product reviews, compare prices or find alternative store locations.
Social media marketing
According to the 2017 Social Media Examiner, more than 93% of social marketers use Facebook ads and 64% have plans to increase their Facebook ad activities within the immediate future.
This is why more than 95 % of marketers agree that their social media marketing strategies, particularly in Facebook, offers the best return on investment of any platform available, according to the eMarketer report.
So, don’t miss these digital marketing trends that could surely help you grow your business.