Are you looking for ways to enhance your user experience in 2023? If yes, then hyper-personalization is the answer you’re looking for. In this article, we’ll discuss what is hyper-personalization, why it is the key to leveling up your user experience and how you can achieve it.
- Consuming Expectations are at an All-Time High
Gone are the days when providing a basic customer experience was enough. In today’s competitive market, delivering an exceptional customer experience is a must. You have probably heard of the app that is leading this trend- TikTok. TikTok has been successful in meeting user expectations, resulting in its staggering valuation of $50 billion in 2020 and estimated revenue of $4.6 billion in 2021. To achieve TikTok’s success, you need to have a deep understanding of your customer’s needs, preferences, and expectations. Simply segmenting your users based on basic characteristics is no longer enough to meet their demands.
2.The need to Stand Out in a Crowded Market
Personalization tools are now easily accessible to anyone, making it difficult to stand out in a crowded market. If you want to differentiate yourself, you need to go beyond simple personalization techniques and fully leverage the value of your customer data. Combining real-time Machine Learning models with customer data will enable you to design a user experience that is truly personalized.
3. The Availability of Data-Driven Technologies
With the advancement of technology, capturing and processing customer data in real-time has become much easier. Customer data platforms (CDPs) allow brands to centralize their customer data, in-memory databases enable real-time processing, and off-the-shelf Machine Learning models can deliver highly relevant recommendations in milliseconds.
4. How to Leverage Hyper-personalization for Your Business
Take full advantage of Machine Learning capabilities to deploy hyper-personalization across your user journey. This will help you to drive user engagement, retention, and ultimately, growth. Start by determining where your business stands on the personalization maturity curve and work on filling in the gaps.
In conclusion, hyper-personalization is the key to leveling up your user experience in 2023. By fully leveraging the value of customer data and utilizing data-driven technologies, you can deliver a truly personalized user experience that sets you apart from your competitors. So, start your journey towards hyper-personalization today by talking to Superlinked and reap the rewards of a superior user experience.
Superlinked is a VC-funded startup based in the UK that helps developers of social products (such as communities and events apps, publishers and social media), build their own ML-powered personalization engine to deliver a highly relevant user experience, driving engagement and retention.