In this guide, we’ll be going over the basics of how to start a law firm SEO marketing campaign. We will also cover some of the most important things you need to know about law firm SEO and how it works.
SEO For Lawyers
The first thing you should do when starting your law firm SEO campaign is sit down and write out all of the goals that you have in mind. This will help you to plan ahead and focus your efforts. Once you have a list of goals in place, then you can begin creating content around them.
The second step in planning your law firm SEO strategy is to identify what keywords you want to target. Keywords are essentially the words people use to search online. If you don’t know what keywords people are using, then you won’t be able to create relevant content that targets these terms. If you have any questions about the keyword research process contact the Boston SEO experts at Revenue Boomers for a free SEO consultation.
Local SEO Tips
Once you are ready to get started on your law firm SEO strategy, then you need to make sure that you have a Google My Business page set up. A GMB page is free and allows you to add photos, descriptions, videos, hours of operation, contact info, etc… to your business.
Once you have a GMB page setup, then you can begin adding details about your practice area and services. You can include links to any websites or social media pages where you advertise. The more detailed you are, the better!
Content Marketing For Lawyers
When it comes to writing content for your law firm SEO campaign, there are many different types of content that you can create. These include articles, blog posts, press releases, white papers, infographics, podcasts, webinars, YouTube videos, etc….
While each type of content has its own benefits, one of the best ways to attract clients is through case studies. Case studies allow you to share stories from real life situations where your client was involved. They provide great examples of how you helped someone solve their problem and they also give potential clients insight into your expertise.
Sharing Your Content Online
Finally, once you have written your content, you need to publish it. There are several places you can publish your content including Google Search Console, LinkedIn Pulse, Medium, Facebook, Twitter, etc…
You can find more information about each of these sites by visiting the official website for each site. Each site offers different features and benefits so be sure to read the fine print before publishing anything.
Best Way To Grow Your Law Firm In 2022
If you are looking to grow your law firm, then you need to stay focused on your long term growth. As mentioned earlier, SEO is not something you can just turn on and off. Instead, you need to build up your presence slowly and steadily over time.
Want to learn more about how to start a law office SEO marketing campaign, then check out our other guides? If you need help with getting your law firm ranked #1 on Google contact the best law firm SEO company Revenue Boomers.