King Koil is a multinational brand that deals with premium and luxury mattresses. Established in 1898, the brand has managed to live up to the expectations of a global sleep business. It has garnered an international reputation for creating superior quality mattresses through its dedicated hard work and commitment to comfort. King Koil is a favorite brand of Singaporeans because they strongly believe in the benefits associated with mindful and peaceful sleeping. The durability of king size bed King Koil does not impact nature; in fact, it stretches the shelf life of a mattress. Their mattresses undergo discomfort and wear and tear tests, guaranteeing quality services. The single mattress King Koil in Singapore has many estates and options that offer other services such as pillows, adjustable beds, and special protectors.
Why do consumers in Singapore and other parts of the world prefer King Koil mattresses over any other worldwide brand? It is because the company has designed its strategy to cater to the unique sleep requirements of an individual. With dynamic sleeping innovations, this mattress label aims to provide customers with a truly healthy and refreshing experience. Personal care, individual commitment, true contentment, and above all, flawless gratification are just a few of the driving forces that motivate King Koil to perform at their best. The brand also introduces and provides comprehensive follow-up because it knows that sleeping needs are unique for each individual. New categories of mattresses as well as new goods are marketed across various countries by many dealers and authorized distributors. The analysis is guided by examining the addition of King Koil mattresses’ distinctive selling propositions. To gain an excellent knowledge of important factors that impact consumers’ mattress purchases, the study will examine significant contextual details.
History and Background of King Koil
King Koil mattresses have been produced by King Koil Singapore since 1993 and have been around for a long time. The brand’s international backing by its globally renowned suppliers, local knowledge, and five-star service, together with a wide range of ultra-premium and top-of-the-range mattresses, is unrivaled in the industry. The company is the joint partner of America’s largest manufacturer of mattresses, the largest commercial wallcovering and fabric firm in the US, and they manufacture European injection-moulded polyols. Their turnover far exceeds the combined turnover of all factory-direct competitors. Hailing from St. Paul, USA, King Koil as a brand was established in 1898 and has a significant global presence in over 80 countries under different brand names. However, the name King Koil is a dominant brand name in the company’s flagship market: the United States of America, Ireland, United Kingdom, Belgium, Denmark, Norway, Sweden, and Finland. The Wisconsin Bedding Company was formed in the US in 1898, and this company became the foundation for the creation of the King Koil brand. King Koil was opposed to being fractured and turned into a series of fragmented global brands.
Thus, the brand brought about the bringing together of these international brand fragments under a single brand – King Koil. A retail company in Chicago was America’s largest privately owned mattress distributor. The staff there were quite amazing and eventually purchased the King Koil brand, and the company was the mastermind there. The brand, as the world now knows it, began in 1993 when this company was formed as a production company only. Initially, they could not possibly keep up with the market demand for the King Koil brand, so smaller factories supplied some of the product, but the brand closely managed the product quality to maintain the highest level of quality and design acclaim. In the first year, 50,000 units of King Koil products were sold globally. The luxury brand started out very much as a luxury retail product. The first UK King Koil factory opened in 1998. In 2006, five major partners came together and took the brand in Singapore, Australia, and New Zealand in a new and positive direction. The King Koil mantra has always been for the consumer to “Enjoy the Luxury of Sleep,” and we do this through numerous tests, focus groups, including sleep charts and electromagnetic muscle activity tests for our premium product ranges.
Benefits and Features of King Koil Mattresses
King Koil offers a variety of mattress styles and features in an effort to provide all types of sleepers in Singapore with the support they need for a great night’s rest. It consistently adds innovative details to its mattresses, helping it to be a leader in the bedding industry. Its incredibly popular Pocketed Spring System is made from tempered steel coils to provide optimal support and durability. King Koil mattresses are known for features such as convoluted foam, which takes pressure off of muscles and joints; and Breathair foam, a highly breathable material made from foamed thermoplastic fibers. These details in the brand’s mattresses help it to compete with other very well-known luxury brands in the market.
Its mattresses come in all sorts of firmness levels, from soft to extra firm. You’re sure to find a coil count that works well with your body weight, as well. The pocketed spring system boasts nine turns per coil for added comfort. All of the brand’s products are made with only the best materials for a truly luxurious night’s sleep. Exceptional King Koil queen mattresses are sold in Singapore. Your queen bed should be your favorite thing in the world, and King Koil gets that. With an unbeatable innerspring, pocketed coil count, and super affordable prices, you’ll never look for a barrier to purchasing a King Koil product. Contrary to popular belief, a tempered pocketed spring system that supports the seemingly endless foam layers offers sleepers great motion dampening and conforming ability. The breathable foam helps wick heat and moisture away from your body, so you’re never too warm or sticky to move around. Picking the right mattress is no easy feat, but with the range of King Koil mattresses, you know you’ll be getting top quality comfort that’s actually good for you in the long run.
Innovative Technologies Used in King Koil Mattresses
Memory foam, also known as viscoelastic polyurethane foam, is used in a number of King Koil’s mattresses. It is designed to absorb body heat and conform to the sleeper’s body contours in response to heat and pressure. This relieves pressure points and helps to reduce tossing and turning at night. Pocket springs are technological innovations that are typically more expensive when compared to other spring support systems. They are designed to transition with the sleeper, so that he gets the right amount of support and avoids the creation of pressure points. King Koil’s Extended Life mattresses, which are used in the greater number of mattresses from the manufacturer, are engineered with enhanced contour edge support. This design provides more sleeping surface and prevents roll-off. Adjustable firmness is also available in different models of King Koil mattresses. Some mattresses come with a Comfort Quest function to allow the sleeper to select his desired level of comfort.
In King Koil’s Ultimate Collection, mattresses are designed with either individual or dual adjustable firmness with three settings, allowing sleepers to choose the desired comfort of their side of the bed. The spinal zone refers to the section of the mattress that provides extra support to the back. Specially designed mattresses in King Koil’s range provide extra support to the specific areas of the body where the spinal cord and muscles feel stress during sleep. This is achieved through the construction of the mattress divided into a series of natural and flexible zones that provide the right durability for support and perfect comfort for the meandering of the curves in the back. To provide the perfect sleeping environment, the layers of a King Koil mattress do not only contribute to the support and spinal alignment of the body but are also constructed with materials that provide the right amount of comfort. These mattresses also provide hypoallergenic protection, so that dust, pollen, or mold does not build up inside the mattress from years of use. In addition, King Koil mattresses are designed to disperse body heat evenly and channel out moist air, thus helping to control sleep temperature. Moreover, most mattresses absorb weight and isolate partner motion better.
Customer Reviews and Ratings of King Koil Mattresses
Notably, consumer feedback carries a lot of weight, and it is certainly valuable as most user reviews are based on personal experiences. However, it is pertinent to point out that various individuals possess different tastes, styles, sleeping positions, heights, and weights; hence, dissatisfaction from one person may be what another person is looking for. Here are the observations from various retailers, forums, discussion boards, and official platforms, which are well described to assist those interested in purchasing King Koil mattresses.
It is really comforting that King Koil mattress review Singapore are rated with 4 to 5 stars by previous users. Basically, King Koil mattresses come with around 10-year warranties, showing a level of faith from the producer. Most customers who have left reviews based on their experiences find the product cool and comfortable, while others mention it is great for their back pain even after a few months of usage.
The mattress is soft, and the sinking feeling is just perfect. Moreover, the mattress is described to stay in good shape for years. It appears that most people prefer the ultra-plush soft feel from King Koil. Conversely, some users mentioned this has impacted the longevity of the mattress as it starts sagging after a couple of years. While it is critical to note that the above observations are skimming the surface of the comments and reviews left by individuals, I mentioned what most people noted. You tend to find different aspects of feedback from each user; they are either absolutely elated with the product due to their body weight and preferred mattress firmness, or the back pain they had before is gone. Nevertheless, some noticed it started sagging after just 4 months of use, which is incredibly quick for even soft mattresses.
Comparison of King Koil Mattresses with Other Brands
At King Koil, a queen-sized luxury mattress sets you back by S$2,394 for the majority of its models. In comparison, you get a queen-sized mattress from S$5,689 from Tempur and S$3,190 from its Sensation range. Other mattresses from Simmons, Sealy, and Dunlopillo also make a more heavyweight dent in consumers’ pockets when compared to King Koil’s pricing, making King Koil a more budget-friendly second-tier international brand. Besides that, what sets King Koil apart is the fact that its mattresses are all strengthened with the InnerLock Support feature that guarantees durability for years, making King Koil mattresses the choice for ten out of the top 15 hoteliers around the world and even hospitals.
Other unique selling points apart from this would be that a selection of King Koil mattresses are endorsed for providing proper ergonomic spinal protection while giving an edge over its premium rivals with its 10/15/25-year warranty on their products. A more in-depth feature-based comparison of premium mattress brands and the standard of ‘rest’ that their products provide is found in a separate submission. It is important to note that King Koil has recently increased its pricing after the onslaught of Simmons in Singapore. Do look out for more hidden perks from these brands that we have yet to unveil!
Recommendations and Tips for Choosing the Right King Koil Mattress
To summarize, when purchasing a King Koil mattress, it boils down to three categories: firmness level (soft to firm), material (foam or spring), and budget (spring mattresses are more affordable). A good recommendation, especially for premium purchases like a King Koil mattress, is to prioritize your sleep needs over inconsequential features. When you’re in-store, don’t be shy to test the firmness levels thoroughly by lying on the mattresses for 10-15 minutes. Understand the comfort of each layer and gauge the firmness to see which one provides comfort and significantly supports your sleeping posture. Sleep trials are great, but if they are not an option, you should leverage the 7-year warranty against sags (more than 1 inch) as an assurance of your satisfaction. Since King Koil employs the same structural materials for the Greenview Luxury mattress and its discontinued models, you can expect a similar feel despite the aggressively discounted prices they sit on. For King Koil retailers, their mattress prices for the different King Koil models are relatively exclusive and are not subject to brand control. This, along with associated heavy promotions, makes it time-consuming when comparing mattress prices across the different models. This is when our ‘price per inch’ model becomes extremely useful – allowing you to do the most accurate and impartial price comparisons against similar yet diverse King Koil mattress ranges. All the King Koil mattresses reviewed provide a good feel at each firmness level (soft, medium, firm). Prices vary slightly due to materials, and higher-end options have greater contoured support. King Koil’s Greenview luxury king-size is one of the few hybrid regular price range offerings sitting both at $1800 and $3600, depending on the coil gauge used. Note: spring gauge generally correlates with firmness; higher gauges tend to be more firm.
